HomeSpeaking EngagementsJenny's BlogMeet the AuthorRead the RecommendationsForeword by Rajiv Dutta

 
Book.jpg

Jenny Darroch's new book, Marketing Through Turbulent Times, is a common sense, accessible book that examines the challenges of marketing in the current environment and provides a range of principles and tools (including the Problems-Solutions framework) for managers who want to fine-tune their current marketing strategies while identifying innovative growth opportunities that will allow them to lead their organization toward a robust future.
 
Table of Contents 
 
 1. Introduction 


SECTION I: THE CONTEXT 


2. The Consumers' Perspective


3. The Consumer Response: Combining Hopefulness with Hopelessness

4. Social Media: Giving a Voice Back to the People


SECTION II: STAYING FOCUSED


5. Hope is Not Enough: Some Guiding Principles for Marketing through Turbulent Times


6. Marketing through Turbulent Times: Growth through Excellent Execution

SECTION III: PUSHING THE BOUNDARIES


7. Pushing Product-Market Boundaries: What is a Market? 


8. Pushing Product-Market Boundaries by Pursuing Growth Opportunities and Creating New Markets: The Problems-Solutions Framework

SECTION IV: RISKS, BENEFITS AND OTHER THINGS


9. Generating Growth – The Risks


10. Generating Growth – The Benefits of Being First


11. Where do Ideas Come from and how to Manage Ideas from Within the Organization


12. Conclusions

 

Click here to view a Power Point Presentation highlighting the book

Click here to view the full table of contents and Chapter 1

Click here to watch Jenny Darroch discuss marketing during a recession.

Click here to download Jenny's brochure

 

Go to Amazon.com