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Jenny Darroch is on the faculty at the Peter F. Drucker School and Masatoshi Ito Graduate School of Management where she teaches marketing strategy to MBA and Executive MBA students. Because Jenny teaches only post-experience students she is adept at drawing from research and theory in order to solve practical marketing problems in a common sense no-nonsense way. Jenny is a thought leader in marketing strategy with a special emphasis on marketing strategies that generate growth. She advises, coaches, teaches and challenges managers and Board members who want to have their marketing strategies revisited, questioned and affirmed. An accomplished author, Jenny combines her interest in marketing, entrepreneurship and innovation in her research program. She has a new book that will be pre-released during Drucker Week (and then released internationally on January 5th) called "Marketing Through Turbulent Times" in which she outlines the Problems-Solutions framework as a way of generating growth through innovation. Her publications have appeared in leading journals such as the European Journal of Marketing, Journal of Business Ethics and the Journal of Small Business Management. She recently co-edited (with George Day and Stan Slater) a Special Issue of the Journal of the Academy of Marketing Science: A Tribute to Peter Drucker in 2009. Jenny is an experienced speaker and has spoken at many events ranging from international conferences through to small local chapter or company meetings. She is available to speak on Marketing Through Turbulent Times and Marketing Strategies for Growth. Huffington Post: Jenny writes regularly
for the Huffington Post on marketing in a recession/during turbulent times and marketing strategies for growth. See: http://www.huffingtonpost.com/Jenny-Darroch and feel free
to leave comments.
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Jenny is on the faculty at the Peter
F. Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University in
California where she teaches marketing strategy to MBA and Executive MBA students. The Drucker School was
recently named one of the 15 top business schools in the US for General Management by The Princeton Review. The Princeton
Review also named the School fifth in the US for the quality of its faculty. At the Drucker School, we proudly speak of the Drucker Difference, a philosophy that guides our research and teaching activities. We believe that management is very much a human enterprise – an art as well as a science. We recognize that good management takes into account people and their values, not just the tasks to be performed. In a climate of ethical challenges and increased globalization, we aim to create leaders who do well and do good. We acknowledge that today's business and industry leaders want individuals who are productive and purposeful, who achieve professional success and social impact, and who understand the importance of strategic thinking and value-based management. You will find theDrucker Difference infused throughout Jenny’s teaching and research and it is also central to her approach in Marketing Through Turbulent Times. |
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